Methods of Industrial Computing

The requirements of an industrial PC are a lot different to that of the needs for an office computer. The needs of an industrial computer will also vary dramatically depending on the industry itself. Computers used in food manufacture may have to be waterproof and intrinsically sealed to prevent explosions in potentially explosive and dusty atmospheres whilst also being made of stainless steel or other easy to clean material; yet computers in heavy industry may have to also protect from dust and dirt but be able to withstand excessive temperatures, knocks and vibrations.Fortunately there are several options available for industrial computing.Protective Covers:If an industrial area is dusty but there are less of the other hazards that have been mentioned, then an inexpensive solution is to use a conventional office PC fitted with protective dust covers. Although not designed for environments with thick dust and grime, for areas with just a moderate dusty atmosphere they may add sufficient protection and can protect keyboards from dust and fluids, preventing sticky keys (and many an unintended typo). Waterproof /dustproof Keyboards and other peripherals (such as mouse) are also available. These covers and peripherals are only recommended to be used with a conventional PC in an area that is only mildly dusty/damp and not heavy dust-filled atmospheres. Some protective covers offer limited waterproofing for areas where there is a risk of minor splashing but they are not suitable for areas with larger quantities of fluids such as wet rooms or areas that are to be hosed down.Industrial Computers:Long seen as the only option for many industrial applications, specialist industrial computers can be designed to defend from anything. Some are intrinsically sealed and completely airtight, allowing the machines to be safely used even in highly explosive atmospheres. Others are manufactured as solid state (without moving parts) making them rugged, enabling the computer to withstand severe shocks and vibrations.Some industrial computers are also built with extra cooling allowing them to be used in the most extreme heat whilst others contain heaters permitting their use in freezers or chillers. However, these industrial computers can be extremely expensive, even though they can be made bespoke to fit exact requirements. Also being sealed units, often with custom software installed, when they need repairing and upgrading, an engineer has to be called with the possibility of production having to halt until the machine is back online. Also, as industrial computers are designed to last and can’t be upgraded easily, they tend to offer poorer performance and fewer options than a conventional PC, mainly because they are usually fitted with outdated technology or technology that soon goes out of date, particularly with the exponential rate computers advance.Industrial PC Enclosures:A far less inexpensive but an equally effective method as an industrial computer is to us a conventional PC housed in an industrial computer enclosure. These enclosures can perform the same tasks as a bespoke industrial machine; protecting the PC from knocks, bangs, theft, tampering and vibrations, waterproofing, protection from explosive atmospheres, defence from dirt and grime, whilst heating and air conditioned enclosures to allow computing in extreme temperatures. These enclosures also can be made bespoke adding or subtracting requirements depending on the individual needs.The main advantage of these enclosures is that a conventional PC, with conventional software and components, is housed in the enclosure and can be replaced or repaired at any time -allowing administrators to upgrade the IT and keep the machines up-to-date. Also it allows computer administrators to choose what PC will best suit their requirements and what software is most efficient to run on it. Even budget PCs can be housed in computer enclosures and as these enclosures can last for years it can make industrial computing as affordable as conventional computing.

How to Build an Internet Marketing Mailing List Using 4 Simple Methods

Like most Internet marketers, I have been given, and have bought, many internet marketing programs, and advice from the so called experts. While much of this advice has been good solid advice, if I where to focus only on one, it is this “If you truly want to make money on the internet, you MUST focus on building yourself a responsive mailing list”You see, the money is not only in the list, but in the relationship you build with it. This strategy is more commonly know as “permission based marketing” or “Opt-in email marketing”, either way, it simply involves you obtaining the name and email address of a potential customer, so that you can build a relationship with them based on trust, by having the ability to market to them as much or as little as you like.Opt-in or permission based marketing requires the permission of a willing and potential customer to subscribe to your marketing materials, such as: Newsletters, Catalog’s and promotional mailings, via e-mail.There are many methods to begin building your internet marketing mailing list, but I will concentrate on, what I believe to be the 4 simplest methods to get started:So read on…Simple Method No 1.Direct your traffic to a Lead Capture Page.I have seen many internet marketers go to a lot of time and expense driving traffic to their websites and Blogs, only to leave the majority of that traffic completely untapped.
You see, when a visitor arrives at your Website, they are only going to do 2 things:1. Stay around for a short time and explore, or…2. Immediately leave.
and it goes without saying, that to make your internet marketing efforts profitable, the
longer you have your visitor stay, the more sales/money you can make. So why not use a lead capture page/system, instead, to do the following:a). Keep your visitors interest so they stay around.b). Offer them some sort of ethical bribe for their name and email address, which will add them to your internet marketing mailing list.c). Enable you to present your offer quickly and in a much more professional manner.Simple Method No 2.Use a Professional Email Marketing Service.The use of a professional email marketing service provider, will help you do a number of things that ordinarily you probably WOULD NOT be able to do on your own, such as:1. Create a professional looking lead capture form and page.2. Ensure maximum deliver-ability of your emails. As your internet marketing mailing list grows, the deliver-ability of your emails can become more difficult, especially as you could be sending thousands of emails daily to your subscribers.3. Track your email analytic s, so that you can see who:a). Opens your emails.
b). Clicks on your links within the emails you send.
c). Which emails have bounced.
d). Which landing page converts the best.
e). Which Sales page converts the best,Most of the email marketing service providers out there will provide these functions for
you. The provision of these providers is outside the scope of this article, but if you visit my blog (in the author bio) you will find further info on this.Simple Method No 3.Provide MASSIVE Value by Giving Something of Value Away.This next method is the method that an awful lot of internet marketers simply don’t get.
They fail to understand how you can build your internet marketing mailing list and make
money by giving something away, but if you really think about it, it makes a lot of sense and this is how it works:1.Your traffic arrives at your lead capture page, were YOU are wanting them to leave their name and email address as a minimum.2.As a trade for their personal info, you will send them something FREE connected to
whatever it is that brought them there in the first place. This can be a free report, a free video or a free resource. The important thing is that it must have some perceived value to your visitor.3.The freebie can be delivered immediately (by directing to a download page) or it can be delivered later in your welcome email. I have found that delivering in your welcome email is best, as usually your subscriber will need to confirm that they want it by clicking on the confirmation link sent by the email service provider, so this serves as a reminder for them as well.4.As previously mentioned, after sign-up you have the option of presenting your sales offer immediately.Note: One very important point here, make sure your give away is of the highest perceived value that it can be, remember that you are trying to build trust with your internet marketing mailing list, and it starts here!Simple Method No 4.Provide Great Service and Products.Think of it like this: Keep a clean and private list. Never lose the trust your customers have placed in you. If you provide your subscribers emails to other internet marketers, and as a result they get spammed, many will probably unsubscribe from your list. So Remember, a good reputation will drive in more traffic and more subscribers to your internet marketing mailing list, as well as strengthen the stick ability and loyalty of your existing customers.All the best.

The Importance of Contracting an Experienced Creative Agency

Most business owners know well their business preferences as evidenced in their choices of logos, letterhead and exhibits for trade shows. Often, these preferences don’t translate to creative designs of a high professional quality when attempted in-house. The reason for this is clear. Without the sufficient creative talent required to produce professionally developed designs, the result is mediocre. Business design is a crucial tool for increasing sales and drawing a wider network of potential client. Only the most talented and proficient designers effectively create the desired result. This is the advantage of using a good creative agency over in-house design.It’s important to feel confident that the type of work required will be performed with utmost creative knowledge and expertise in the field of design. Thus, the first and most significant factor in choosing a good creative agency is to look for a broad range of design experience in various areas of advertising, media, promotional sales exhibits and computer-generated design for special projects and events. Extensive experience and background is the advantage of using a good creative agency. The assurance and confidence a business owner requires for the best possible branding and trade name recognition can only be found within the realm of creative experience. This is also necessary in sales and marketing campaigns where new ideas flow in progressive directions in order to capture a larger share of consumer attention.Once the agency is appraised of the preferences of the business owner and the intended style to be projected, there’s a wealth of design creativity readily available. This means that once the initial plans are submitted, the agency can expand on the style of the business to maximum advantage. This then ensures proper presentation and overall fluidity of the product or services of the business.In any good business planning, the matter of proper placement of advertisements, company literature and trade show presentations become the domain of the creative agency as a dedicated business partner. Businesses learn to rely on the advice of their creative agency for the best designs suited to their business needs. In most cases, another advantage is the ability of these agencies to anticipate the design needs of a business. This is a most progressive step toward increasing the customer base and revenue.Another advantage of using a good creative agency is the wealth of design material available for their clients. It offers a broad range of design projects and ideas to suit most business purpose or event. Designers can create custom business designs or base their design criteria on client specifications. Generating the most effective attention by use of numerous graphics for online advertising and promotions is another area of expertise. Often this may include the addition of animation, audio and other graphical effects to project the best marketing images that advance the sales and marketing scope of businesses.